Yandex akufuna kupanga gawo lina la zochitika - makanema owombera ndi makanema apa TV. Woyamba wa iwo adzamasulidwa kumayambiriro kwa chaka chamawa, malinga ndi Vedomosti, akuwonetsa zaka m'makampani azofalitsa.
Monga tafotokozera ku Yandex yomwe, kampaniyi m'malo mwa Yandex.Studios ili mu zokambirana ndi opanga angapo pa kupanga makanema, mndandanda ndi ziwonetsero. Oimira a Yandex anakana kugawana tsatanetsatane wa iwo, koma atolankhani a Vedomosti adatha kudziimira payekha pazidziwitso zama projekiti ziwiri zovomerezeka kale. Pakati pawo - mndandanda "Utumiki", woperekedwa pamutu wankhani zachinyengo m'boma, komanso mndandanda wofufuza "Whirlpool". Studio Lachitatu liziwombera yoyamba yawo, pomwe Yandex yalimbikitsa Mars Media ndikupanga yachiwiri.
Pazonse, kampaniyo ikukonzekera kumasula pafupifupi khumi ndipo yapereka kale bajeti yayikulu pachifukwa ichi.
